About us

High on Life is an apparel brand that aims to inspire our customers! Encouraging you to step outside and into nature. Inspiring you to connect with the earth, the ocean, your community, and yourself.

The Mission

At the heart of everything, we strive to inspire our customers.

HOL aspires not just to be a brand, but a community where adventurous spirits connect, inspire, and thrive. At HOL we strive to promote an active, vibrant, healthy lifestyle. Our mission is to inspire our customers to embrace new experiences, explore unknown territories, forge new relationships, and live adventurously. Our goal is to ignite passion in you for living "High on Life!" We believe that the best life lived is the one where you take risks, take care of your body, and connect with nature. Overall, we just want to share a little bit of our sunshine with you!

Here on the island, we have cultivated a life for ourselves that is full of good energy, a supportive community, sunshine, and activities that induce adrenaline and dopamine! Our vision is to capture the essence of the island life that we have been so blessed to experience while providing uniquely designed, high-quality products that can survive tough conditions.

How it Started

Founded in 2023 by siblings Ashley and John Bradshaw, HOL (High on Life) was created on the island of Puerto Rico which deeply influenced the vision and creation of the brand. The island’s lifestyle full of energy, close friends, sunshine, and adrenaline-charged activities, became the cornerstone of our brand. The name “High on Life” encapsulates this passion for life, highlighting a life rich in experiences and connections.